We are SUGARFREE

Paul Vater

Paul Vater started his career at the United Nations Association as a fund-raiser with special responsibilities for marketing and design. Following promotion he became responsible for delivering the strategic communications and promotion brief for UNA International Service, a volunteer sending agency that recruited people for 2 year placements in under-developed countries in West Africa, Latin America and the Middle East. Throughout this time he built on his skills to produce effective campaigns in support of UNAIS activities.

Paul established sugarfree in 1990 and quickly gained a reputation for delivering fresh and effective brands for clients within the charity and NGO sector, including Save the Children Fund, United Nations Association and UNHCR. He then built up a client list adding IPC Magazines, The Roundhouse, Barbican Centre, Arts Marketing Association, Look Ahead Housing and Care, Paddington Waterside, BBC Worldwide, Commonwealth Institute, Prestel, Conran Octopus, City of London Corporation, Baker Street Quarter, Victoria BID and the University of East Anglia to this roster.

Sugarfree grew to employ a core set of designers, account holders and website specialists to deliver a contemporary response to the needs of its clients. Now with more than 25 years experience behind him, Paul remains the creative director with a desire to make a real difference to his clients. He inspires his team to respond to briefs that are are disarmingly simple, on message, on time and on budget.

Paul Barratt

Paul Barratt started working in contemporary art galleries in 1989, having graduated in Fine Art from Goldmsith’s College London University attaining a BA. He initially worked for a fine art shipping company and then as a gallery technician at Anthony d’Offay Gallery London. After several years he was approached by the Lisson Gallery to take on the role of gallery manager under the influential art dealer Nicholas Logsdail. He worked on several significant exhibitions while there before moving on to coordinate the collection and commissions for a private collection at sites in London and Boston. In 1998 he left for New York and Gladstone Gallery, where he was an artist account manager working specifically with the artist Matthew Barney, liaising with his studio’s film production team.

On returning to the UK Paul secured a place on the prestigious postgraduate curatorial course at the Royal College of Art graduating in 2001 with an MA in curating contemporary art and then worked as an independent curator on several projects in Oslo, London, Brighton and Basel, before working with Paul Vater at Sugarfree in 2004 as Brand Manager. He has worked here for the last 12 years in this position using his experience of working with leading contemporary artists to inform our approach to creative problem solving.